Marketing, Sales and Service

Employment Essentials

This course is designed to provide students with fundamental workplace knowledge and skills to succeed in any career. Students will develop the soft skills, personality traits, personal management, and basic technology skills desired by employers. Students will explore techniques to manage their personal life, financial life, and career preparation. Students will have the opportunity to develop leadership and teamwork skills through participation in the student organization, DECA.

Professional Sales

This course focuses on the purpose of the promotional strategy of selling and its role in the marketing environment. Emphasis is placed on the purpose and steps of the sales process, and the importance of completing each step in the presentation. Technology will be used to create and deliver presentations, to enhance problem-solving situations, and to practice critical thinking and decision-making. Professional careers in sales will be explored. Students will develop leadership traits and identify their leadership potential through participation in the DECA student organization.

Advanced Entrepreneurship

This course is designed to provide a detailed study of all aspects related to starting a business. The course includes the basic fundamentals of marketing and business operations and advanced topics to consider when preparing for business ownership. Through self-assessment activities, students will identify their potential for creating a business or marketable product/idea. Students will apply what they learn by developing their own detailed business plan. Self-employment is presented as a viable career option. Students will develop leadership traits and identify their leadership potential through participation in the DECA student organization.

Sales and Sales Promotion

A course of study designed to prepare students with the basic knowledge and skills necessary for a career in sales. Students will discover the role of sales and sales promotion in meeting the goals of an organization. Topics include; understanding personal traits, human relation skills, product knowledge, selling principles and techniques, promotion, advertising, state and federal laws. Students will develop leadership traits and identify their leadership potential through participation in the DECA student organization.

Business Managment and Supervision

A course of study involving planning, organizing, directing, and controlling the use of an organization’s resources to effectively and economically attain its objectives. Students learn the art and science of management and supervision in problem solving, decision making and working with and through other people to accomplish common goals. Students will develop leadership traits and identify their leadership potential through participation in the DECA student organization. This could be a project course.

Sports and Entertainment Marketing

A specialized course designed for students with a career interest in the sports and entertainment industry. Instructional areas will include: orientation to the sports and entertainment industry, economics, decision-making, event marketing, sales and sales promotions, event executions, legal aspects/contracts and career opportunities. Classroom instruction will be reinforced through the use of outside lectures, case studies, field trip experiences, job shadowing, current periodicals, computers and software, in-house projects and constructive/discovery learning. Students will develop leadership traits and identify their leadership potential through participation in the DECA student organization.

Sports and Entertainment Management

A course of study involving planning, organizing, directing, and controlling the use of an organization’s resources to effectively and economically attain its objectives. Students learn the art and science of management and supervision in problem solving, decision making and working with and through other people to accomplish common goals. This course focuses on managerial issues dealing with the sports and entertainment industry. Students will develop leadership traits and identify their leadership potential through participation in the DECA student organization. This could be a project course.

Entrepreneurship Awareness

This course allows students to discover and determine their entrepreneurial aptitude at an early age. Students will explore the relationship between entrepreneurship, business and marketing skills, creative instincts, self-esteem/discipline, and independence. Career opportunities and pre-employment skills required for success in the areas of business, marketing, and management will also be introduced during this course. Students will develop leadership traits and identify their leadership potential through participation in the DECA student organization.

Customer Service

A course of study in basic customer service concepts with an emphasis on exploring elements of the service industry, assessing customer needs, educating customers, selling processes, solving problems, making decisions, leading others, working in teams, applying technology, organizing and planning, building consensus and setting goals. Students learn competencies required to pass industry certifications and to secure and hold jobs. Students will develop leadership traits and identify their leadership potential through participation in the DECA student organization.

Fashion Marketing

Students will study the various aspects of marketing and business related to the fashion industry. They will explore careers in fashion, marketing, fashion buying, textiles and design. Instructional areas include economics, selling, human relations, promotion, and leadership development. Application of theory will be project based. Students will develop leadership traits and identify their leadership potential through participation in the DECA student organization.

Advanced Fashion Marketing

A course of study designed to develop a higher level of skills in Fashion Marketing. Course content includes “ advanced” competencies in understanding trends in the fashion industry, performing market research, exploring entrepreneurship, performing a business analysis, managing business finances, buying merchandise for the industry, pricing, controlling inventory, securing a supervisory position, planning a promotional event, developing visual merchandising and store presentation, selling, exploring technology in the industry, developing leadership skills by participating in the DECA student organization.

Public Relations Marketing

This course is designed to teach the fundamental distinctive marketing management functions that help establish and maintain the lines of communications that promote concepts of marketing and business success in the 21st century. Students will explore different marketing tools used for relaying information to consumers, organizations, and media. Students will develop leadership traits and identify their leadership potential through participation in the DECA student organization.

Advertising Strategies

A course of study in the basic functions of advertising; its role in marketing communications mix; economics, consumer behavior and social influence. Students will explore advertising techniques and the technology used in advertising institutions and media; campaigns and appropriations; retail and business-to-business aspects to develop and implement a promotional plan. Students will participate in career development and identify their leadership potential through participation in the DECA student organization.

Market Research

A specialized technology course with instruction in the following key topics: marketing research defined, importance of marketing research, use of marketing research, characteristics of marketing research, users of marketing research, ways marketing research is performed and steps in marketing research. Advanced study would include the design of a marketing research study, conduct market research, analyze the results of research study, and prepare a promotion campaign based on research and a presentation of the findings and the proposed promotion campaign. Students will develop leadership traits and identify their leadership potential through participation in the DECA student organization.

Intro to Sports Marketing

An introductory course that presents the marketing concepts and functions applicable to the sports marketing industry. Instruction will include an orientation to the sports industry, trends in the industry, fundamental economic concepts, and human relations. Students will explore career opportunities and develop a plan of study leading to a career in the sports marketing industry. Students will develop leadership traits and identify their leadership potential through participation in the DECA student organization.

Product & Service Sales

This course of study includes the basic fundamentals of retail marketing/sales with an emphasis on the following competencies: Industry knowledge, selling techniques, customer service, merchandising, visual merchandising, marketing math, technology & systems used in sales, advertising and promotion, management of employees, loss prevention, forecasting sales, and leadership development. Students will develop leadership traits and identify their leadership potential through participation in the DECA student organization.

Intro to Business/Marketing

An introductory course designed to explore the business and marketing system and its role in our free enterprise economic system. Students will gain an understanding of the marketing concept and its relations to production of goods and services. Students will study the responsibilities and role of an individual in today’s business and economic environment as a consumer and a producer of goods and services. Career opportunities within business and marketing fields will also be introduced to students. Students will develop leadership traits and identify their leadership potential through participation in the DECA student organization.

Entrepreneurship

This course is designed for the study of all aspects of starting a business. The course includes the basic fundamentals of marketing and business operations. Through self-assessment activities, students will identify their potential for creating a business or marketable product/idea. Students will apply what they learn by developing their own business plan. Self-employment is presented as a viable career option. Students will develop leadership traits and identify their leadership potential through participation in the DECA student organization.

E-Commerce Marketing

A course of study in the development of communication and marketing strategies for effective electronic commerce to take place. The primary focus is how to market products/services, how to use the Internet, how to identify markets and communicate with them. Students will develop leadership traits and identify their leadership potential through participation in the DECA student organization.

International Business and Marketing

This course of study includes the basic fundamentals of marketing and business operations with emphasis on the economic advantages and disadvantages of international trade, the importance of understanding cultures and customs, interdependence of nations, and trade balances. Students will gain an understanding of opportunities available in international business and required skills to succeed. Students will develop leadership traits and identify their leadership potential through participation in the DECA student organization.

Fashion Capstone

Internships, project-based instruction and teamwork will be utilized to reinforce skills obtained within the Buying and Merchandising Pathway. Students will make final preparations for industry certifications as they master outlined competencies. Students will select from various project options to finalize portfolios that highlight skills and certifications. Students may also undertake special projects, cross-train or participate in workplace learning opportunities to enhance skills in accordance with industry demands. Students will develop leadership traits and identify their leadership potential through participation in the DECA student organization.

Entrepreneurship Capstone

Internships, project-based instruction and teamwork will be utilized to reinforce skills obtained within the Management and Entrepreneurship Pathway. Students will make final preparations for industry certifications as they master outlined competencies. Students will select from various project options to finalize portfolios that highlight skills and certifications. Students may also undertake special projects, cross-train or participate in workplace learning opportunities to enhance skills in accordance with industry demands. Students will develop leadership traits and identify their leadership potential through participation in the DECA student organization.

Retail Management Capstone

Internships, project-based instruction and teamwork will be utilized to reinforce skills obtained within the Retail Management Career Major. Students will make final preparations for industry certifications as they master outlined competencies. Students will select from various project options to finalize portfolios that highlight skills and certifications. Students may also undertake special projects, cross-train or participate in workplace learning opportunities to enhance skills in accordance with industry demands. Students will develop leadership traits and identify their leadership potential through participation in the DECA student organization.

E-Marketing Capstone

Internships, project-based instruction and teamwork will be utilized to reinforce skills obtained within the E-Marketing Pathway. Students will make final preparations for industry certifications as they master outlined competencies. Students will select from various project options to finalize portfolios that highlight skills and certifications. Students may also undertake special projects, cross-train or participate in workplace learning opportunities to enhance skills in accordance with industry demands. Students will develop leadership traits and identify their leadership potential through participation in the DECA student organization.

Business and Marketing Communications

A course of study in the application of marketing skills experienced through a variety of informal and formal experiences. The performance-based course will emphasize effective interpersonal and team building skills along with written and oral communication techniques. Technology will be used to create and deliver presentations, enhance problem-solving situations, and practice critical thinking and decision-making. Job interview, research paper, and/or projects will culminate this course. Students will develop leadership traits and identify their leadership potential through participation in the DECA student organization.

Professional Sales Capstone

Internships, project-based instruction and teamwork will be utilized to reinforce skills obtained within the Professional Sales and Marketing Pathway. Students will make final preparations for industry certifications as they master outlined competencies. Students will select from various project options to finalize portfolios that highlight skills and certifications. Students may also undertake special projects, cross-train or participate in workplace learning opportunities to enhance skills in accordance with industry demands. Students will develop leadership traits and identify their leadership potential through participation in the DECA student organization.

Sports and Entertainment Marketing Capstone

Internships, project-based instruction and teamwork will be utilized to reinforce skills obtained within the Sports and Entertainment Marketing Career Major. Students will make final preparations for industry certifications as they master outlined competencies. Students will select from various project options to finalize portfolios that highlight skills and certifications. Students may also undertake special projects, cross-train or participate in workplace learning opportunities to enhance skills in accordance with industry demands. Students will develop leadership traits and identify their leadership potential through participation in the DECA student organization.

Marketing Communications and Promotions Capstone

Internships, project-based instruction and teamwork will be utilized to reinforce skills obtained within the Marketing Communications and Promotion Pathway. Students will make final preparations for industry certifications as they master outlined competencies. Students will select from various project options to finalize portfolios that highlight skills and certifications. Students may also undertake special projects, cross-train or participate in workplace learning opportunities to enhance skills in accordance with industry demands. Students will develop leadership traits and identify their leadership potential through participation in the DECA student organization.

Intro to Fashion and Design Marketing

An introductory course that presents fundamental marketing concepts and functions applicable to the fashion design and merchandising industry. Students will discover the process of manufacturing, producing, and marketing the design. Students will explore career opportunities related to the fashion design and merchandising industry. Developing personal skills leading to success in a career in the fashion marketing and merchandising industry will be addressed in this course. Students will develop leadership traits and identify their leadership potential through participation in the DECA student organization.

Marketing Fundamentals

A course of study in the basic marketing concepts and foundations with an emphasis on the application of technology to perform marketing duties and tasks and software applications which includes the use of word processing, databases, spreadsheets, and graphics. Course content includes topics related to human relations, math, communication, economics, selling, promotion, risk management, distribution, and marketing trends, Students learn office and job safety, competencies required to secure and hold jobs. Students will develop leadership traits and identify their leadership potential through participation in the DECA student organization.

Buying and Merchandising

An introductory course designed to explore the role and responsibility of a buyer and merchandiser. This course will cover job skills necessary to prepare for the role of a buyer or merchandiser including the ability to use mathematic formulas, budgeting, research, and actually making purchases to additional responsibilities of the buyer. Students will develop leadership traits and identify their leadership potential through participation in the DECA student organization.